b'CASE STUDYVIRTUAL CONNECTIONVirtual eventshave become a misunderstood part of our lives and while some have aless than positive impression,when done correctly theycan have an incredibly positive impact. GOALS CHALLENGESAfter an initial assessment with this organization, We realized we were faced with 3 key challenges:we identified three key issues in their current process:1 NO ONE WAS EXCITED about virtual events.1 DEVELOP2 SHARE GREAT NETWORKINGCONTENTOPPORTUNITIESthat is important to the 2 IT WAS EASY TO MISSfor the industry. global seed industry.or skip a virtual event.3 GENERATE4 Launch the 3 THE PERCEIVED VALUEREVENUESEED WORLDplaced on virtual events is lower through sponsorshipINTERNATIONALthan in-person events.opportunities. ISSUE.6SEEDWORLDGROUP.COM'