b'AMPLIFY YOUR MESSAGETO DRIVE PROFITS Shawn BrookYou wrote a great blog post and posted it on your website. Now what?After spending the time and money to create great content, do you only use it once? For a content marketing program that thrives, is cost effective and drives profit,you should be shaking your head no.To get more out of the content youAs you dive deeper into content creation,of your content? For example, a video create, its important to: Promote yourit should become second nature thatcan demonstrate more detail than an content across multiple channels andonce you hit save on your latest piece,article if youre demonstrating a skill.adapt your content to different formats. you are brainstorming ways to re-inventLastly, dont forget to add the call to For every piece of content you create,that same content. Is there a differentaction. No matter what channels you the first thing you should think about isform of media I should usethink video,choose to share your content on, your how do I amplify my content? There arepodcasts and infographicsor if I takegoal will usually be to drive people to many ways to accomplish this: this article and another related article,your website to create engagement. can I create a whitepaper or e-book thatEngagement leads to conversion, which Newsletters might be useful to customers?Social media is ultimately why we invest in contentDirect mail As you plan to adapt your content,marketing. Let the analytics show you Traditional advertising consider how to best use the newwhat techniques and channels work best YouTube and other video channels formats strengths. Does the new formatfor you and your audience. Slideshare and similar content-sharingallow you to highlight different aspects platforms WebinarsThink about where your target audience"Done well, content marketing will boost your brand goes to find information on your business niche and use those channels. You mustcredibility and position you as a thought leader in also consider how well the channel fitsyour industry, and that can have more of an impact into your overall content marketingplan and, frankly, whether you have on your bottom line than you might think."the resources to do the channel justice. Shawn BrookOne post a month doesnt make you a Twitter user.4SEEDWORLDGROUP.COM'