b'THE MARKETING MAGAZINE OF THE GLOBAL SEED INDUSTRY THE JOURNEYPRESIDENT& OR THE DESTINATION?Shawnsbrook@seedworldgroup.comVICE PRESIDENT, CLIENT SERVICES Lindsaylhoffman@seedworldgroup.com If you take a poll and ask people what is more importantthe journey or the destination, you are VICE PRESIDENT, SALES & MARKETINGlikely to get proponents for both options. In business we are tasked to keep our eye on the prize Craigcarmstrong@seedworldgroup.comBUSINESS DEVELOPMENTsales and revenue targetsbut when it comes to creating repeat customers, we also need to Aidenabrook@seedworldgroup.comCLIENT SERVICESensure that their path to a purchase is positive. Ewaejozefowiczamador@seedworldgroup.com Lauralburynyk@seedworldgroup.comThats why if you ask me which one is mostDirectly through vendor website70%Charlenecmcivor@seedworldgroup.comMEDIA DEVELOPERimportant, the answer you will get is BOTH.I nternet search67%Kylekdratowany@seedworldgroup.com It is equally important that your company Social media53%DIRECTOR, DIGITAL SERVICEShave a path to attract new prospects and a Sent to me via email41%Ruskinrjohnson@seedworldgroup.com Word of mouth33%defined sales process to close the business. EDITORIAL DIRECTOR The marketing and sales process workAs the research shows, your digital presence Sonjasbegemann@seedworldgroup.comMANAGING EDITOR hand-in-hand.is likely going to be potential customers first Michellemclarke@seedworldgroup.com Most people can tell me what the steps inintroduction to your company. Knowing this, STAFF EDITORS their sales process look like, but when ithere are some important questions to ask:Alexamartin@seedworldgroup.comcomes to defining their marketing funnel,How would you rank the look of your Marcelmbruins@seedworldgroup.com Ashleyarobinson@seedworldgroup.comthings get a lot less clear. So how do youcompanys website on a scale of 1-10?Marcmzienkiewicz @seedworldgroup.com develop leads from being strangers intoHow would you rate your online content on a ART DIRECTORbrand/product advocates for your company? scale of 1-10? Do you have articles or just fact Lesleylnakonechny@seedworldgroup.com The path to success is to look at and honesheets? Do you have videos?ADVERTISING/SALES Craigcarmstrong@seedworldgroup.comhow potential customers find you and theAre you currently active in social media? Deandfrench@seedworldgroup.comsteps you employ to make and keep themIf yes, what is the goal of your current Samsmostafa@seedworldgroup.comas customers. To build your customer valuemarketing?Kenksquire@seedworldgroup.com journey (CVJ) canvas. So, lets start at the MARKETING beginning.Being armed with this information is the first Shelbyscolbert@seedworldgroup.comstep in building your CVJ canvas. From here Theresatramsoomair@seedworldgroup.com Research from 2020 FocusVision report,you can craft how you will build awareness of Content Really is King: Content Consumptionyour brand, products and services.in the B2B Buyers Journey, shared that when PUBLISHED BY B2B buyers were researching new purchases Seed World Groupthe top sources of content were the vendors 1395-A S. Columbia Road PMB 360 Grand Forks, ND 58201-9907 website, followed by online search and Tel: +1-765-430-0222 social media. When asked how did you find email: info@seedworldgroup.comcontent, survey respondents said:seedworldgroup.comSeed World Group makes no expressed or implied warranties of merchantability or fitness for a particular purpose or otherwise, concerning02 Like Peanut Butter and Jelly11People Dont Want ScienceThey Want Stories! CONTENTSthe use of any product and assumes no liabilityTrade Shows and Content 12 How Thought Leadership Drives for any injury or damage, direct or consequential,Marketing Belong Togetherincurred from the use of such products orRevenue Generationservices therein. Federal, Provincial and03 10 Genius Ways toRepurpose ContentMunicipal laws and regulations supersede the13 Spotlight: Shawn Brookinformation contained herein. 04 Amplify Your Message to Drive Profits15 On Our Radar: New Online Seed Regulations PRINTED IN CANADA 05 Content Marketing Framework16How to Grow Your Business by Understanding Please recycle 06Virtual ConnectionCase Study the Right Next StepCase Studywhere facilities exist. 08Content Marketing Best Practices 17Yes, Virtual Jet Lag is a Thing. No part of this magazine may be reproduced without the written permission of the publisher. 09How to be THE Guy 10Are you Generating Leads with /company/seedworldgroup/@SeedWorldGroup Content Marketing/SeedWorldGroupseedworldgroup.comSEEDWORLDGROUP.COM 1'