b'CASE STUDY44% of marketers say "Better measure the ROI of our demand generation initiatives" is their top priority for 2021. (Demand Gen Report, 2021) HOW TO GROW YOUR BUSINESS BYUNDERSTANDING THE RIGHT NEXT STEPWe were recently approached by a successful national distributorRESULTSin the American seed industry who wanted to take the next big stepOnce a Client Value Journey was mapped out we were able to determine a complete of growth by increasing annual revenue by 40% within the next18-month marketing communications plan. 12-months. (previously they were getting 10% growth year over year).From that marketing communications plan over the first 12-months, the marketing efforts generated:CHALLENGEAfter an initial assessment with this organization, we identified 220% INCREASEIN LEADSthree key issues in their current process:1 NO CLEARLY 2 LACK OF TIME 3 NO ALIGNMENT WITH INCREASE INIDENTIFIED PLANAND RESOURCES POTENTIAL BUYERS112% ANNUAL REVENUENo one was on the same page ofNot knowing where to start Not speaking about the thingsthe goals and tactics in place. eats up a lot of time. your audience wants to hear.SOLUTION 20% INCREASE IN ANNUAL MARKETING SPENDOur first step with this organization was to have a strategy session where we mapped out their client value journey. What this session allowed us to do, was to find gaps in how clients went from not being aware of theirREDUCED STRESScompany or their offer . all the way to buying from them. Which meantFOR THE ENTIRE TEAMthere were components of the journey that had clients falling off at certain points, because of the gaps, this resulted in lost deals or missed leads. We also identified a gap in the sales process, and one that they would beSUCCESS BONUSESable to get past IF their salespeople were 100% diligent, but as we know,AWARDED TO TEAMoften sales is not 100% diligent, so once we identified the necessary touch points, sales not only closed deals but closed deals much faster. 16SEEDWORLDGROUP.COM'