b'Content Marketing AWARENESS STAGEAt the awareness stage, buyers are looking to learn more about your brand. They are aware of a FRAMEWORK problem they have and want to know what products and services you offer that could help solve their problem. Examples of awareness content include: Blog PostsSocial PostsLanding PagesPrintShelby ColbertIts no secret that content marketing works.Content marketing can increase your brand awareness, recognition and even reputation withinENGAGEMENT STAGEthe industry all while driving leads. So how exactly At this stage, buyers are aware of the problem they need solved, and theyve found possible solutions do you begin a content marketing plan?(hint: you are one of them). Buyers are in the process of comparing all options, to see which best fits WEVE DEVELOPED THIS EASY-TO-FOLLOWtheir needs. Examples of content that can help FRAMEWORKfor you and your team to use as a guide toyour brand become the chosen solution include:your own content marketing plan. If you have any questions, orVideoWebinarsWhitepaperscould use some help along the way, you can always reach out to our team, wed be happy to help. SUBSCRIBE STAGENow is the time where buyers are beginning to commit to your brand. They have subscribed to learn more from you, your content should reinforce your position in the marketplace. Content should discuss your specific competitive advantage. Content that can help you at the subscribe stage includes:Case StudiesTestimonialsPrintCONVERT STAGEYour brand is chosen! Now, it is important to make sure you keep your client happy so that they continue to work with you well into the future. Customer service might not seem like a marketing activity, but it is. The happier clients are with your brand and your service, the more likely they are to share with their friends, too! Content that can help you with retention beyond the conversion stage includes:SurveysEmail Marketing SEEDWORLDGROUP.COM 5'