b'CONTENT MARKETINGBEST PRACTICESfor 2022 Ewa Jozefowicz Amador2021 has been a challenging year but also a verySTORYTELLINGimpactful one. Many brands were forced to examineStorytelling is a way to add meaning to the information we want to introduce to our audience. Through storytelling, how they connect with customers, includingwe can communicate directly to our target audience with stories told through website copy, blogs, online articles, their brand presence, and the ways in which theyemails, video, and social media. Before a single word has been written or infographic is created its important to communicate. So, as we are heading into 2022, layout some guiding parameters, define your teams roles and set expectations about what you want to accomplish will we need to rethink the way in which we view andvia content marketing.When we base our content marketing efforts on stories, our deliver content. Lets look at content marketing bestpotential customers will get something more than features and facts. They will understand why they need our product, practices for 2022 and how you can use them toand they will be ready to take the action we suggest. Customers will be more likely to make a purchase when achieve long-term digital marketing success. they feel like they are the ones making the choice.STRATEGY CONTENT DEVELOPMENTStrategic planning is a highly valuable tool that is usefulContent is more than just storytelling. Content, in all its in guiding day-to-day decisions, evaluating progress, andforms, is the way we share ideas. Content influences. creating clarity in the roles and responsibilities of a team.Content supports and enforces your brand. Content By being mindful of changes in the business environment,impacts buying decisions. it is crucial to set meaningful priorities and focus onHigh-quality content is gold in the digital age. As a thought establishing measurable goals, objectives, and programs. leader, creating unique and current content is a key factor The more consistent your messaging is, the moreto your digital presence. Understanding your target group consistent your branding will be. Your brand should buildis the first step to making a real connection. awareness and develop trust and loyalty with customers.It is important to generate content that turns your vision Defining a clear marketing communications plan is criticaland knowledge into marketing that authentically connects for internal engagement and to ensure everyone on thewith your audience. Create purposeful content that is team is headed in the same direction. It is also is a verydesigned to drive both awareness and engagement while productive first step if you want to achieve long-termgenerating defined leads. Content that enhances your digital marketing success. products and brand and inspires customers to take notice.8SEEDWORLDGROUP.COM'