b'CONTENT DISTRIBUTION &HOW TOAMPLIFICATIONContent marketing is a long process that doesnt end with producingBE THE GUYyour content. It is also publishing, distributing, and amplifying the content. Marketing materials, no matter how substantive and interesting,Aiden Brookwill not reach the specified target audience without proper promotion. There are endless possibilities to choose from, however, it is important that the channel we choose is tailored to the appropriate audience. If you are lucky you have one of those friends who, when you say, I wish I knew someone who could help me with X, OPTIMIZATION they automatically respond: Hey I know a guy. The guywho is a trusted expert or authority, who has built a We cannot forget about monitoring and analysing content marketingrelationship with them and has proven their expertise on their topic. activities. Without checking which content is most read, commented on, CONTENT MARKETING shared, and which of them remain unanswered, one cannot measure theAs a business owner this is a great position to be in. So how do you success of their marketing communications plan. Thanks to the analysisposition yourself as the authority that customers turn to?of consumer behavior, you can identify strengths and weaknesses and1. F ocus on a Niche: Pick a niche that narrowly focuses in on your then improve the created content. ideal clients and what they need or want. The upside to being so specialized is that you can zero in onsolving the specific BEST PRACTICESfor 2022 ENCOURAGE COLLABORATION challenges and needs of your ideal clients. You will also be better able to personalize your message to your ideal clients and connect With many of us working from home and adapting to #ZoomLife,with them emotionally, which is vital to your success in becoming communication and collaboration are more important than ever before.an authority.This can pave the way for a company that feels more connected and2. C hoose the Best Channels: Once you have chosen your niche, you unified, even when normality resumes. The marketing landscape ismust also select the best channels to share your knowledge and evolving. What hasnt changed is that it is still crucial to get in frontexpertise. While you should always have a website full of relevant of the right audience and find meaningful ways to interact with them.and insightful content, which can also help build customer Hosting virtual/hybrid events offers new opportunities for sharing thedatabase, you will need to determine what other channels are content, establishing the connection, and building your community. Building communities specifically around content sharing and creationbeing used by your community including social media. Consider will allow marketing teams to continue to expand their reach, even withalso how your community prefers to consume contentthis will fewer resources. Partnering with the right virtual platform is the futureincrease engagement and help you choose your channels.of connection. 3. Provide Real Value: Always ask yourself: whats in it for them? Think about your content from the customers perspective. If there GOING LIVE is no clear benefit for them, then why will they read it? It also means not holding back. Share your best knowledge with your While live content has always been popular, one of the biggest digitalaudience. You may worry youre sharing too much and they wont marketing trends of 2020 was live streaming through social media. Weneed you or that you might lose potential sales. The opposite is saw a huge increase in the number of brands tuning in to connect withtrue. By establishing yourself as an authority, they will happily their followers. Companies who havent explored this area absolutelyrecommend you to others.should, as it can give your followers an insight into the people behind4.Be Consistent: Consistency is a key component to establishing the businessplus its fun content thats exciting to watch!your reputation as an authority and building the trust that comes with that reputation. Start with having consistent brand and a PUT PEOPLE FIRST voice that you use in all of your content and marketing materials. Create and post content regularly that helps the customer to be Marketing has always been about people andrelationship building. So,more successful. in the wake of changed consumer behavior and priorities, we need to5.Engage Your Community: Finally, be open and engaging with adjust to meet people in the right mindset.your industry. Make an effort to celebrate the wins of individuals Brand trustis at the centre of purchasing decisions. Our response towith your sector as well as share the content that they create these evolving situations, making people feel safe and supported, willwhen relevant and appropriate. Being the authority on your determine the same. We need to adjust our strategy in lockstep with thetopic does not mean that it is all about you or that you know changed values and routines of our audience. everything.2022 looks like an interesting year for content marketing and digitalWhile it takes time and work to position yourself as an authority on marketing trends, but its important you go into it armed with a strategyyour topic, the benefits you receive will be worth the investment. As for success. Content marketing is allowing businesses to become morethe trusted expert, you will be the first choice in the minds of your creative, to think outside the box, and to create real communities online industry when it comes time to invest in the products and services something which should be celebrated. Bring on 2022. you offer. SEEDWORLDGROUP.COM 9'