b'Nearly 40% of marketers say content TRADE SHOWS AND CONTENTmarketing is a very important part of their overall marketing strategy.(HubSpot, 2020) MARKETING BELONG TOGETHER REDUCE. REUSE. RECYCLE.Charlene McIvorContent is the backbone of any 10 GENIUS WAYS TOeffort to interact with customers.Content speaks directly to the REPURPOSE CONTENTaudience and encourages dialogue.Content remains the best way to connectwith your customers. But not all content is equal. 1 Repurpose a successful webinar into video tutorialsQuality over quantity. QualityRepurposing content has content educates and triggersnumerous benefits. People have2Turn blogs into guides or a whitepapera response to engage. Qualitytheir own personal preferences in3Take internal data and turn it into a case studycontent fosters loyalty andhow they digest information. Some trust. Quality content helps yourprefer visual, whereas others like4Transcribe an interview into an advice eBook oraudience/customers solve theirtext. By repurposing your contentprint piece like a Top 10 lessons learned listproblems. Sharing content thatfor different mediums, you are doesnt add value, or thats poorlyincreasing the contents appeal to5 Share visual content like pictures fromproduced, does a disservice to yourmore audiences and extending yourpresentations over social mediacontent marketing efforts and toreach.your brand. When you put in the time and6Create an infographic out of a Producing quality content mayeffort to produce a piece, chancesslide show (or vice versa)seem daunting. Creating qualityare you are incredibly proud of it content takes time and skill. It takesand want to leverage it as much as7Post interesting statistics over Twitterinsight, patience, and a bit of luck.possible. Repurposing content gives8 Transform field tour information To help, theres a simple life hackyou the opportunity for additionalREPURPOSE. Find new ways tosharing and promotion of theinto guides (print or digital)recycle your content. piece. Repurposing maximizes your9 Record a product demonstration efforts.into a video show and tellBy repurposing your content for different mediums,10Remodel weekly check-in calls with remoteyou are increasing the contents appeal to morestaff to a podcast discussing topical issuesaudiences and extending your reach.SEEDWORLDGROUP.COM 3'